NorteApp redesign.
NorteApp redesign.
NorteApp redesign.
Industry: Ecommere
Industry: Ecommere
Industry: Ecommere
I partnered with a solo founder to rethink and redesign his solution, with the goal of clarifying his thought process for users to easily understand, and presenting it to them better, to boost leads and conversions.
I partnered with a solo founder to rethink and redesign his solution, with the goal of clarifying his thought process for users to easily understand, and presenting it to them better, to boost leads and conversions.
I partnered with a solo founder to rethink and redesign his solution, with the goal of clarifying his thought process for users to easily understand, and presenting it to them better, to boost leads and conversions.
Overview
Overview
Users often struggled to understand what insurance protection they already had, which affected their decisions when buying more coverage or filing claims. Norte solves this through Coverage Intelligence, giving users a clear view of their existing protection.
I joined as the product designer to overhaul the experience and interface, and redesign the user flow to drive clearer decision-making, increase sign-ups, and improve conversions.
Users often struggled to understand what insurance protection they already had, which affected their decisions when buying more coverage or filing claims. Norte solves this through Coverage Intelligence, giving users a clear view of their existing protection.
I joined as the product designer to overhaul the experience and interface, and redesign the user flow to drive clearer decision-making, increase sign-ups, and improve conversions.
The problem
The problem
The problem
Low lead generation and conversion rates
Low lead generation and conversion rates
Low lead generation and conversion rates
Norte’s website was not effectively converting visitors into leads or sign-ups. The value proposition was excellent, but the presentation caused friction for potential users and visitors, resulting in high drop-off and low conversions.
Norte’s website was not effectively converting visitors into leads or sign-ups. The value proposition was excellent, but the presentation caused friction for potential users and visitors, resulting in high drop-off and low conversions.
Interface lacking visual clarity and consistency
The interface lacked a clear visual hierarchy and consistent design patterns, making it harder for users to scan content and understand key actions. Inconsistent spacing, typography, and component usage reduced usability and weakened trust in the product.
The interface lacked a clear visual hierarchy and consistent design patterns, making it harder for users to scan content and understand key actions. Inconsistent spacing, typography, and component usage reduced usability and weakened trust in the product.
Tackling the problems
Tackling the problems
Tackling the problems
Improved leads and conversion issues.
Improved leads and conversion issues.
Improved leads and conversion issues.
In partnering with the founder, we identified that the primary challenge was visitors struggling to understand Norte’s value proposition.
Because Norte’s solution centers around credit cards, many users assumed they would need to provide card or personal details, which created friction and hesitation. We addressed this by clearly communicating that no credit card details were required. We also improved the overall experience by refining the call-to-action hierarchy and rewriting key sections of the website copy to better guide users and reduce drop-off.
In partnering with the founder, we identified that the primary challenge was visitors struggling to understand Norte’s value proposition.
Because Norte’s solution centers around credit cards, many users assumed they would need to provide card or personal details, which created friction and hesitation. We addressed this by clearly communicating that no credit card details were required. We also improved the overall experience by refining the call-to-action hierarchy and rewriting key sections of the website copy to better guide users and reduce drop-off.
Redesigned the interface to improve clarity and consistency.
Redesigned the interface to improve clarity and consistency.
Redesigned the interface to improve clarity and consistency.
Working closely with the founder, I redesigned the landing page and dashboard to address key friction points. By improving the user flow and creating a welcoming interface, we aimed to make the product more engaging, and likely to encourage users to return.
Working closely with the founder, I redesigned the landing page and dashboard to address key friction points. By improving the user flow and creating a welcoming interface, we aimed to make the product more engaging, and likely to encourage users to return.
Working closely with the founder, I redesigned the landing page and dashboard to address key friction points. By improving the user flow and creating a welcoming interface, we aimed to make the product more engaging, and likely to encourage users to return.
The results?
The results?
The results?
Growth from 0 users in weeks, to over 40 new users in a couple of days after a comment by the founder on a Reddit post, and more signups from the launch on Product Hunt.
Growth from 0 users in weeks, to over 40 new users in a couple of days after a comment by the founder on a Reddit post, and more signups from the launch on Product Hunt.
Growth from 0 users in weeks, to over 40 new users in a couple of days after a comment by the founder on a Reddit post, and more signups from the launch on Product Hunt.
Screens & features
Screens & features
Screens & features
Landing page
Landing page
Visit live site
Visit live site
Let's look at your
Let's look at your
Project.
Project.
Contact
Contact
Abuja, Nigeria
13:12
13:12
This is where the silence breaks. Get in touch and let's talk in-person.
This is where the silence breaks. Get in touch and let's talk in-person.
This is where the silence breaks. Get in touch and let's talk in-person.
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